The
Jericho

Your company shouldbe able to talk.Coming soon.

  1. BabelI
  2. The WallsII
  3. The VoiceIII
  4. UnderstandingIV
  5. The LayerV
  6. OriginVI
  7. The FutureVII
Pieter Bruegel's Tower of Babel, a vast unfinished tower, surrounded by floating modern work notifications

Chapter I

Babel

You built the company. You know the vision. You know the product. You know where you want to go.

Pieter Bruegel the Elder, The Tower of Babel, 1563. Kunsthistorisches Museum, Vienna. Notifications added.

But then the company starts growing.

  • More people.
  • More customers.
  • More meetings.
  • More tools.
  • More conversations.
  • More decisions.

And somewhere along the way, something strange happens.

You stop knowing what the hell is actually going on.

Not because you're incompetent.Not because you don't have enough data.

Because the company has become too complicated for any one person to see clearly.

Chapter II

The Walls

The information is there. It’s everywhere.

Holbein painted a skull across the floor of this room. Look at it straight on and it’s a smear. Look from the right angle and it’s obvious.

Your company’s signal works the same way.

Hans Holbein the Younger, The Ambassadors, 1533. National Gallery, London. The lens corrects the angle. Tap it to switch back and forth.

Holbein's The Ambassadors: two men beside a shelf of globes and instruments, with a distorted skull across the floor Look closer…

Millions of pieces of information.

Holbein's merchant Georg Gisze beside pinned letters, now wearing red unread badges
Re: Re: Fwd: Q3 plan47
Contract redlines v412

Buried inside emails.

Hans Holbein the Younger, The Merchant Georg Gisze, 1532. Gemäldegalerie, Berlin.

The inlaid wooden cabinets of the Gubbio studiolo
forecast_v7_FINAL(2).xlsx14 tabs
Last opened bynobody, 41d

Locked inside spreadsheets.

Studiolo from the Ducal Palace in Gubbio, c. 1478–82. The Met, New York.

A crowd of philosophers talking over each other in Raphael's School of Athens
#general312
#eng-incidents7
#sales-war-room64

Scattered across Slack.

Raphael, The School of Athens (detail), 1509–11. Apostolic Palace, Vatican.

A sixteenth-century album page crowded with pasted prints
Roadmap 2026 (copy)5 mo ago
Pricing rationale DRAFT?

Hidden in documents.

Album page of prints by Master F. P., 16th century. The Met, New York.

Petrus Christus's goldsmith weighing coins for a couple at his counter
Open deals1,284
Not touched in 30 days212

Trapped inside CRM systems.

Petrus Christus, A Goldsmith in His Shop, 1449. The Met, New York.

A procession of robed trumpeters walking in step
Weekly sync · transcript58 min
Action items captured0

Sitting in meeting transcripts.

James Tissot, The Seven Trumpets of Jericho (detail), c. 1896–1902. The Jewish Museum, New York.

Titian's young man in a red cap, glancing away
Why did we change pricing?2 people know
Both are in meetingsuntil 6pm

Living inside people’s heads.

Titian, Portrait of a Man in a Red Cap, c. 1510. The Frick Collection, New York.

And yet, when you ask:

“What the fuck is happening in my company right now?”

You still need someone to figure it out.

/collect-the-data /connect-the-dots /prepare-the-report /schedule-the-meeting /explain-what-changed /chase-the-numbers /find-the-owner /update-the-deck /ask-around

And by the time you finally understand what happened—

it’s already yesterday’s problem.

James Tissot's Seven Trumpets of Jericho: priests blowing rams' horns before the city walls, with golden sound waves

Chapter III

The Voice

We think that’s fucking backwards.

James Tissot, The Seven Trumpets of Jericho, c. 1896–1902. The Jewish Museum, New York. Seven days of sound. Then the walls came down.

Your company generates the information.

Your company makes the decisions.

Your company sees the problems.

Your company knows what is changing.

So why can’t your company tell you?

What if it could?

Imagine opening your company in the morning and simply asking:

Melozzo da Forlì's angel turning to listen
The Jericho · morning brief
What’s going on?
The Jericho
  • ↑Revenue is up.
  • ↓Sales slowed down in this segment.
  • !Three customers are showing signs of leaving.
  • ■Your engineering team is blocked by the same issue.
  • ↺A decision made two weeks ago is now creating a problem.
  • ⌛This project is falling behind.
  • →And here’s what you should probably do about it.

And getting an answer.

  • Not a dashboard with 47 graphs.
  • Not a 30-page report.
  • Not another AI chatbot that simply searches your documents.

An answer.

Melozzo da Forlì, Music-Making Angel, c. 1480. Pinacoteca Vaticana.

That’s different.

Because we’re not trying to give you more information. We’re trying to give your company a voice.

Mantegna's painted ceiling oculus: figures and cherubs peering down through an opening onto a clear sky

Chapter IV

Under­standing

From data to understanding.

Andrea Mantegna, ceiling oculus, Camera degli Sposi, 1465–74. Palazzo Ducale, Mantua. It resolves as you scroll, the way noise becomes a picture.

We believe the next generation of companies won’t be defined by how much information they collect.

They’ll be defined by how well they understand themselves.

/morning-brief

“What’s going on?”

Revenue is up 6% on last week. Two enterprise deals slipped to next quarter. Onboarding tickets doubled since Tuesday’s release. One decision needs you today.

Pick a node. Illustrative examples, not real data.

A company should know its history.

Understand its present.

Recognize patterns.

Connect decisions to outcomes.

Remember why things happened.

Notice when something changes.

And most importantly—

speak when something matters.

Raphael's School of Athens with a glowing network connecting every group of figures to a single point

Chapter V

The Layer

We’re building that.

Raphael, The School of Athens, 1509–11. Apostolic Palace, Vatican. Everyone in the room. Nobody sees the whole room.

  • Not another dashboard.
  • Not another productivity tool.
  • Not another place to dump your company’s information.

We’re building the intelligence layer of the company.

Something that sits across the organization and connects the dots between everything happening inside it.

Because when your company grows, you shouldn’t have to become a full-time detective just to understand your own business.

The company should understand itself.

And it should be able to tell you.

Leonardo da Vinci at his easel, drafting a flying machine instead of the Mona Lisa

Chapter VI

Origin

It all started with Iron Man.

Not the suit.JARVIS.

Cesare Maccari, Leonardo in his studio, 19th century, with the Mona Lisa swapped for Leonardo’s own design for a flying machine, c. 1488. The original inventor’s workshop.

Leonardo's Vitruvian Man inside a rotating heads-up display

Leonardo da Vinci, Vitruvian Man, c. 1490. Gallerie dell’Accademia, Venice.

Like a lot of people, I watched Iron Man and thought: “I want that.”

An AI that knows what you’re doing, understands what’s happening around you, remembers everything, connects the dots and is always there when you need it.

I don’t think I’m the only one who thought that. Everyone wants to build JARVIS.

People have tried. I tried too.

Leonardo's design for a giant crossbow
Leonardo da Vinci, design for a giant crossbow, c. 1485. Around 1495 he also sketched a mechanical knight. People have always tried.

And honestly? I couldn’t build it. At least, not the JARVIS from the movies.

But failing to build it made me ask a much more interesting question:

What actually makes JARVIS, JARVIS?

It’s not the voice. It’s not the holograms. It’s not the fancy interface. It’s the fact that JARVIS understands Tony Stark.

  • It knows what he’s working on.
  • It remembers what happened before.
  • It understands the context.
  • It can see what’s happening across different systems.
  • It notices things Tony doesn’t.
  • And when something matters, it tells him.

That’s when it clicked. I didn’t actually need to build JARVIS.

I needed to build what made JARVIS useful.

A page from Leonardo's Codex Atlanticus showing a machine that defends a city wall
Leonardo da Vinci, Codex Atlanticus, f. 139r. Biblioteca Ambrosiana, Milan. A machine built around a wall.

And then I started thinking: what if a company had that?

  • What if your company could remember everything that happened?
  • What if it understood what everyone was working on?
  • What if it could connect information across the entire organization?
  • What if it could see problems before they became disasters?

What if you could walk into work every morning and simply ask “What’s going on?” and your company could tell you.

That’s the idea that started everything. So I started building it. Not for Tony Stark. Not to make another AI chatbot. And not because the world needed another dashboard.

I started building it because I wanted it for my company.

And then I realized something: if I want this, there’s a damn good chance everyone else running a company wants it too.

So that’s what we’re building. A company that doesn’t just store information. A company that understands it. A company that remembers. A company that connects the dots. A company that knows what’s happening. And eventually—

a company that can talk to you.

Maybe I never built JARVIS. But I think I finally figured out what I was actually trying to build.

Michelangelo's two reaching hands, with a glowing message in the gap between the fingers

Chapter VII

The Future

This is the future we want.

Michelangelo, The Creation of Adam, c. 1512. Sistine Chapel, Vatican.

A world where you don’t spend your day hunting for information.

You spend it making decisions.

Where leaders don’t askCan someone find out what’s happening?
They askWhat should we do about it?

Because the hardest part of running a company was never having information.

It was knowing what the hell to do with it.

We’re here to change that.

Your company has a lot to say.

We’re building the system that lets it speak.

Follow the build on LinkedIn ↗